Pink is the New Blue: Challenging Norms

"Pink is the New Blue" was a bold campaign I spearheaded for Framer, aimed at challenging the traditional blue hues commonly associated with tech and design interfaces. The initiative was a statement about breaking stereotypes and embracing diversity in design. My role involved reimagining Framer's interface by integrating shades of pink, not just as a colour but as a symbol of innovation and change. The design was crafted to question the status quo and inspire users to think outside the conventional colour palette.

Aesthetic Innovation and User Engagement

The campaign's aesthetic was carefully curated to blend various pink tones in a way that maintained professionalism while injecting a playful, modern vibe. I ensured that the user engagement was heightened by incorporating interactive elements that allowed users to customise their design workspace within Framer. This level of personalisation was unprecedented, giving users the freedom to express their individuality while using the tool. The pink-themed interface was not only a visual treat but also a functional one, maintaining Framer's high standards of user experience.

Community Response and Impact

The "Pink is the New Blue" campaign sparked conversations within the design community about the psychology of color in product design. It was met with enthusiasm and became a talking point on various design forums, with many praising the initiative for its fresh perspective and courage to disrupt the norm. The campaign ultimately positioned Framer as a forward-thinking company that values creativity and diversity, paving the way for a more inclusive approach to design aesthetics in tech.